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Sweet treats

From Left to Right: Brian Bachrach,Director and Business Team Lead, Mike&Ike and Hot Tamales, Matthew DeBenedetto, NCBC president and Ron Arnold, SVP of Just Born HR. Photo courtesy Mitchell Indelicato.

On Tuesday, March 26 the Business Club hosted speakers from Just Born for a presentation on Effective Communication. Located in Bethlehem, Just Born is a family-owned candy manufacturer. In business since 1923, some treats they produce include Hot Tamales, Mike and Ikes, Jelly Beans and PEEPS.

Hosted by Matthew Debenendetto, president of the Business Club, the event featured Director and Business Team Leader of Mike and Ikes and Hot Tamales Brian Bachrach. Just Born’s Senior Vice President of Human Resources Ron Arnold also attended.

The talk was aimed at business major students to help them learn effective communication skills in the business world. Arnold expressed the group’s shared goal;

“We’re trying to help raise awareness of communication, and how to effectively use the speaker’s advantage.”

While not part of a series of talks, this is one of many times Just Born has spoken on campus on behalf of the Business Club.